Hi Lauren! I have been thinking about it, and have finally decided to open an Etsy shop. Since you have some experience, I was wondering if you had any advice. specifically any advice on banners ect.
I'm big on branding visually and the Etsy banner is the only piece of visual branding that you get to have aside from your product photos, so make it count and make it work with your product photos if you can. I'm still working on making the styles of all of that stuff work together so the store looks professional, clear, and cohesive. Luckily, I just got my craft blog looking exactly the way I want it to and I have some ideas for how to make my new product photos and banner line up visually with that, so I'm getting there.
Try to make it look as clean and crisp as you can! Some of the worst ones I've seen have pixellated photos and fonts where the letters are kind of squished and small. But it should represent your shop/product style as best you can, first and foremost!